From humble family beginnings to a forecourt national leader
The PSA Group was established in 1985 by Peter Rowe and his wife, Gill, as Highbury Engineering in Adelaide, South Australia.
With a commitment to quality service and innovation, the business built up a trusted reputation over the years and evolved into Petrol Services Australia, now known as The PSA Group - the national leader in forecourt solutions.
Today, The PSA Group is still Australian owned and operated under the leadership of the Rowe family, with Peter’s sons, Jack and Sam, providing the strategic direction. Guided by a dedication to reliability and excellence, The PSA Group proudly serves clients with the same family values and commitment that launched the company decades ago. Now, this once small, Adelaide based business has grown into a nationwide provider with a service network that stretches across most of the country.
Company milestones
1985
Founded as Highbury Engineering and servicing the fuel industry with Signage management and engineering works on the likes of Adelaide Oval and the MCG.
1996
Expanded into fuel system maintenance and saw new markets open through engineering fuel system installation works.
2003
Following a restructure, Highbury Engineering branches off from Petrol Services Australia.
2009
PSA expanded into Victoria and Queensland, establishing itself as a national player and extending its service area to Tasmania, Northern Queensland, and the Northern Territory.
2015
Providing complete fuelling solutions by aligning ourselves with industry leaders and forming national partnerships.
2018
Continued Expansion plans into New South Wales, opening a branch to grow our national offering.
2020
Rebranded from Petrol Services Australia to The PSA Group to showcase our extensive Environmental and Civil capabilities and diversify our product offering.
Future Vision
The PSA Group remains at the forefront of the fuelling industry, pioneering advancements in future fuel and energy solutions to better serve our customers.
Our Values
At The PSA Group, our values form the cornerstone of our operations. We are committed to fostering a culture rooted in integrity, transparency, and mutual support. By valuing each team member's contribution, we build a unified environment that drives our commitment to excellence and industry leadership. This strong foundation enables us to set the standard within our sector while advancing toward a more sustainable, greener future for Australia.
Supporting our partners and our team
Honesty is telling it the way it is
Pride and passion in the work we do
Leading the way
Future Focused
Our people
Our people are The PSA Group’s greatest asset. They drive our commitment to excellence, inspiring us to be an industry leader and a workplace they can take pride in. We remain dedicated to investing in their safety and professional growth, fostering a loyal, engaged team and a supportive work environment.
The PSA Group has seen unprecedented growth for over a decade. In that time we have been proud to grow our team to over 150 employees across Australia. With new specialists joining our team each year, The PSA Group has a collective experience in the petroleum industry spanning many decades beyond the 30 years since the company was established. All our team members add to our wealth of knowledge and expertise, ensuring we remain at the forefront of the industry and continue to deliver exceptional service to our clients.
Jack Rowe
Chief Executive Officer
With over 12 years of industry experience and a strong 'Customer First' approach, Jack drives continual improvement by managing the development of operational solutions. His in-depth knowledge of the industry, combined with IT and Project Management expertise, allows him to collaborate closely with the I.T. teams to ensure new solutions meet strict quality standards.
Jack is committed to maintaining and enhancing high levels of customer service with each new development, ensuring the business consistently meets client expectations.
Sam Rowe
Chief Operating Officer
Sam’s technical expertise stems from hands-on experience as an electrician at The PSA Group, where he gained deep industry knowledge. Working closely with Peter Rowe, he mastered the complexities of fuel system installation and played a pivotal role in expanding the installation services of The PSA Group from South Australia into the eastern states.
His strong understanding of client needs ensures PSA delivers solutions right the first time. Sam’s career spans over 15 years, solidifying his reputation for excellence in the industry.
Paula Hughes
General Manager
Paula brings over 20 years of industry experience to The PSA Group, leveraging her deep technical knowledge of fuel systems to deliver a systematic and efficient approach to operational management and maintenance solutions. Her commitment to excellence and customer-focused mindset ensures that client needs are not only met but exceeded, consistently maintaining high standards in service delivery.
With a firm belief that a strong team is the backbone of success, Paula actively supports her team’s development and instils her 'safety first' approach. She consistently ensures that safety remains paramount in every aspect of operations.
Robert Domanyi
National Account Manager
Robert brings over 15 years of experience in Account Management within the oil and gas sector to The PSA Group. Specialising in client relationships and operational efficiency, Robert is the National Operations Manager for the Fuels Division. He draws on two decades of expertise in managing operations and strategic planning.
Robert has overseen significant projects in telecommunications and infrastructure, including the integration of two companies in the retail fuels sector. His background in Business Administration enhances his ability to drive operational excellence, while his hands-on experience spans key projects for Telstra and Foxtel. Committed to both team development and community service, Robert's leadership ensures high standards in service delivery.
Stephen Field
National Account Manager
Stephen joins The PSA Group team with over 20 years of experience in operations and customer relations, bringing invaluable expertise to the group. With more than a decade in the fuel industry, working across both the maintenance and installation divisions at PSA, Stephen has a comprehensive understanding of the complexities within the petroleum industry.
His diverse background enables him to strengthen client relationships and deliver tailored solutions that meet specific needs. By leveraging his wealth of knowledge, Stephen plays a key role in enhancing our collaboration with clients, ensuring PSA continues to deliver excellence and reliability in every project.
